Mercedes has apologized  (but only “to those who took offense”) for using Che Guevara as a symbol, which I mentioned in yesterday’s The Benz and the Psychopath . The company’s statement:

In his keynote speech at CES, Dr. Zetsche addressed the revolution in automobility enabled by new technologies, in particular those associated with connectivity. To illustrate this point, the company briefly used a photo of revolutionary Che Guevara (it was one of many images and videos in the presentation). Daimler was not condoning the life or actions of this historical figure or the political philosophy he espoused. We sincerely apologize to those who took offense.

Articles by David Mills

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