Kerry’s Strategy

Kerry’s Strategy May 3, 2004

Ryan Lizza describes Kerry’s current campaign strategy as a version of Muhammed Ali’s old “rope-a-dope” technique. While Bush hammers away with hooks and uppercuts, Kerry just stays on the robes and takes a beating. Meanwhile, he has been raising tons of money, which he can save to use after Bush has expended a good deal of his. A couple of stats show that the strategy might be working: “As Tad Devine a senior Kerry strategist, pointed out in an April 21 call with reporters, Al Gore had just $9 million to spend from Super Tuesday to the convention. John Kerry will have about $100 million.” Also, “On March 1, Kerry had $2.4 million in the bank and Bush had $110 million. By the end of April, a rough educated guess, based on how both candidates are raising and spending money, would put Kerry’s cash on hand at about $60 million and Bush’s at about $75 million.”


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