I don’t know when they launched it, but the New York Times has put a very nifty graphical representation of box office returns up on its website. If you’re looking to waste an hourand get a sense of how longevity and opening weekend have changed in importance in the industryyou could do worse than playing around with this.
While I have you, can I ask you something? I’ll be quick.
Twenty-five thousand people subscribe to First Things. Why can’t that be fifty thousand? Three million people read First Things online like you are right now. Why can’t that be four million?
Let’s stop saying “can’t.” Because it can. And your year-end gift of just $50, $100, or even $250 or more will make it possible.
How much would you give to introduce just one new person to First Things? What about ten people, or even a hundred? That’s the power of your charitable support.
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