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Life Is Short. Have an Affair. ” So says an ad campaign publicizing an online adultery-facilitation service. If you’re looking for a pithy expression of the hedonistic nihilism threatening to dominate our post-Christian age, it’s hard to improve on that tagline.

Then there’s this:

Biderman said he doesn’t think a radio or TV spot is going to convince anybody to have an affair.

“These are decisions people have already come to in their life,” he said, “and we’re just providing them with access to other people who feel the same way.”


A puzzling defense. If adultery is neutral or good, who cares whether you convince more people to do it than otherwise would ? But if it’s bad, why aren’t you culpable for facilitating it? The only clear notion that emerges from this is that people should be able to do what they want.

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