This story is a charming little independent film waiting to happen:
“It may seem that the winter in Siberia lasts all year round; there are very few people—so who will eat ice cream here apart from the bears? That was exactly our main advantage. Our competitors didn’t take us seriously,” the Siberian ice-cream tycoon tells the BBC.
While I have you, can I ask you something? I’ll be quick.
Twenty-five thousand people subscribe to First Things. Why can’t that be fifty thousand? Three million people read First Things online like you are right now. Why can’t that be four million?
Let’s stop saying “can’t.” Because it can. And your year-end gift of just $50, $100, or even $250 or more will make it possible.
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