Support First Things by turning your adblocker off or by making a  donation. Thanks!

I just lost my lunch all over my desk watching the Youtube promo for this “Alma Mater” release of “Music from the Vatican,” voiced-over by Pope Benedict.

They keep saying “it works, it just works,” but I suppose that what they mean is that it will work if they make a ton of cash on the business, which is their purpose. Wow, the Vatican has discovered the marketing folks on Nashville’s Music Row.

News flash to the Vatican: Music Row is going out of business. And I’m so pleased that Christian music marketing, which is the gift my folks—the evangelicals—have given to the world, has now infected the Vatican and even features a pope (who actually spends twenty minutes a day playing Mozart and Beethoven and who really knows something about music) doing voice-overs.

OK, boys, if you’re not interested in just cash, if this really is a ministry of the Church, then release the whole thing for free over the web. Or for a down load of a penny.

Yeah right. Ka-chink, ka-chunk goes the cash-register. They won’t do it. I just lost what was left of my lunch again. This is stuff I really hate.

Guess you noticed.

Comments are visible to subscribers only. Log in or subscribe to join the conversation.



Filter First Thoughts Posts

Related Articles