The Snowman As Scapegoat

I wonder what Rene Girard would make of this  Smithsonian magazine article on the history of snowmen being treated as scapegoats:

Some of these early postcards show snowmen being bludgeoned by two-by-fours and stomped on by tots. There are examples of snowmen being held up by gunpoint by little girls and stabbed with brooms. At one point, a snowman is dragged into a studio and forced to pose with kittens—while not violent, it was certainly humiliating. But the ultimate indignity would have to be a holiday card showing Santa Claus in a convertible racing car running over a horrified snowman, who is screaming for dear life.

To add insult to injury, the snowman somehow became a spokesperson for any product of an embarrassing sort, appearing in ads for every personal hygiene problem imaginable: dandruff, gas, hangovers, constipation, and bad breath Add this all up and you have a Frosty with a pretty shaken psyche. We literally built him up only so we could, apparently, knock him down and use him as a piñata. It’s no wonder the snowman turned to booze.