Barbie

Barbie February 7, 2012

When American mothers objected to the Barbie doll, Matelle got to work to convince them that it was OK: “A shrewd ad campaign overcame maternal resistance by suggesting that daughters who dressed and groomed Barbie, with her vast collection of accessories and outfits, would learn how to become well-turned-out young ladies, rather than tomboys. It worked” ( The New Yorker ).


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