Mad Men Goes Meta

Readers of a certain age may remember a television commercial about a boy, a bottle of ketchup, and a hamburger: In alternating close-ups, viewers witnessed the condiment’s slow descent and the boy’s ever-heightening expectancy, all while Carly Simon’s “Anticipation” blared seductively in the background. The ketchup poured; the burger was put to the bite: “Worth the wait,” we were told. Continue Reading »