Doritos and Pepsi are holding a contes t for a commercial to be aired during Super Bowl XLV. The top five finalists haven’t been announced yet, but I’ll be surprised if this entry doesn’t make the cut.
Although it’s calibrated to offend people of almost every faith (even Hare Krishnas!), I have to give them credit for paying attention to details. (My favorite is that the pastor originally has an old PC behind his desk, but at the end of the ad—after the money has rolled in—he has an new iMac.)
While I have you, can I ask you something? I’ll be quick.
Twenty-five thousand people subscribe to First Things. Why can’t that be fifty thousand? Three million people read First Things online like you are right now. Why can’t that be four million?
Let’s stop saying “can’t.” Because it can. And your year-end gift of just $50, $100, or even $250 or more will make it possible.
How much would you give to introduce just one new person to First Things? What about ten people, or even a hundred? That’s the power of your charitable support.
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